Pass USMCA Coalition Releases First Multi-State TV Advertisement

WASHINGTON (March 11) — Today, the Pass USMCA Coalition, an alliance advocating for the swift passage of the United States-Mexico-Canada Agreement, launched its first major advertising campaign.


The television and digital advertisements highlight the benefits of the modernized North American trade pact and encourage voters to urge their congressional representatives to ratify the deal.


“The United States-Mexico-Canada Agreement will propel American trade into the 21st century,” said Gary Locke, honorary co-chairman of Pass USMCA. “Millions of Americans who see this first commercial will know it benefits workers and the economy.”


With an initial, seven-figure spend, the 30-second TV spot will run over three weeks and reach viewers across multiple states.


The TV ad can be found at The script is below.


“I’m thrilled that so many Americans will hear about the value of USMCA,” said Joe Crowley, honorary co-chairman of Pass USMCA and a former congressman from New York. “I hope those who see it urge their congressional representatives to ratify this deal cleanly and quickly.”


As the new trade pact continues moving forward in Congress, the Pass USMCA coalition plans to release a series of television commercials and digital advertisements across the country in target media markets.


“The United States-Mexico-Canada Agreement is a win for workers — and a win for workers is a win for America,” said Pass USMCA’s executive director, Rick Dearborn. “We’re committed to making sure all Americans recognize the importance of this trade deal.”


All across America, a new era of economic and creative prosperity is within reach.

The U.S.-Mexico-Canada trade agreement will level the playing field for our workers, consumers, and farmers with more free markets, fairer trade, and robust economic growth.

By increasing exports, raising wages, and accelerating innovation, it will propel U.S. trade into the 21st century.

Call Congress today. Urge swift passage of the USMCA — because a win for workers is a win for America.


About Pass USMCA: Pass USMCA Coalition is a group of trade associations and businesses advocating for the swift passage of the United States-Mexico-Canada agreement. The provisions outlined in USMCA will defend American jobs, cultivate innovation, and encourage business development, spurring growth for local, state, and national economies.


Emily Troisi
(202) 471-4228, ext. 120